This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
The Commercial Break Workout: Firm and Tone Two Minutes at a Time by Linda Buch, ISBN 0761528180
Shape Up "and Improve Your Health--from the Couch!
No more excuses: With this fun and motivating book, you can actually get a workout and enhance your physical condition "while watching TV!
It's true. This lighthearted book produces serious results and is the work of top-notch fitness experts. Inside are spirited and spunky beginner, intermediate, and advanced exercises that cover everything from posture and balance to stretching and strengthening. "The Commercial Break Workout will guide you through a series of safe and progressive exercises that work on your chest, back, and shoulders and shape up the arms, torso, butt, gut, legs, and heart--all during commercial breaks! Best of all, there's no equipment to buy, no special clothing to wear, and, of course, no schedule changes to your TV plans.
The Commercial Break Workout: Firm and Tone Two Minutes at a Time by Linda Buch, ISBN 0761528180
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Florida's Great Ocean Railway by Dan Gallagher, ISBN 156164269X
From 1905 to 1916, thousands of laborers and engineers engaged in an amazing construction project--building a railroad line from Miami to Key West. Every mile of the Key West Extension of the Florida East Coast Railway brought new surprises for the construction team. Although they were able to put the line in place for passenger service by 1912, it took four more years to complete the Extension and make Key West the southernmost rail-steamer connection in the U.S. Building the Key West Extension was a triumph of logistics--making sure the right materials were at the right location at the right time. Considering the remoteness of the Florida Keys, the sparse and unreliable communication links available, and the massive amounts of materials that had to be moved with steam power, the completed F.E.C. Key West Extension stands as a monument to those who planned its most minute details. Much of this book tells their story with nearly 250 old photographs, many taken by the engineers who built...
Florida's Great Ocean Railway by Dan Gallagher, ISBN 156164269X
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I Love You
This follow-up to the highly successful "Sweet Dreams" features the Taggies fleece blanket on the cover and eight colorful tags for babies to pull and rub. Each cloth spread includes an appliqu and a pastel illustration. 3 spreads. Consumable.
I Love You
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Reason and Responsibility: Readings in Some Basic Problems of Philosophy
REASON AND RESPONSIBILITY: READINGS IN SOME BASIC PROBLEMS OF PHILOSOPHY has a well-earned reputation for excellence, with a proven selection of high-quality readings that cover centuries of thought and wisdom and include all major issues in metaphysics, epistemology, philosophy of religion, philosophy of mind, and ethics. The book's clear organization structures selections so that readings complement each other guiding you through contrasting positions on key concepts in philosophy. Clear, concise introductions to each Part provide just the right amount of guidance, letting you learn primarily from the readings themselves.
Reason and Responsibility: Readings in Some Basic Problems of Philosophy
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The Future of the American Labor Movement by Hoyt N. Wheeler, ISBN 0521893542
Coming at a time of profound change in the global conditions under which American organized labor exists, The Future of the American Labor Movement describes and analyzes labor's strategic alternatives. It casts its net broadly, taking into account ideas that range from the current European Social Dialogue to the methods of the nineteenth Century American Knights of Labor. There are a number of intriguing strategies that have potential for reviving the U.S. labor movement, of which worker ownership and labor capital strategies are examples. There is a necessity for a number of diverse strategies to be pursued simultaneously. For this to work, there has to be a a broad movement of labor, consisting of diverse parts, held together by a clear idea of its purpose and a new structure. Hoyt N. Wheeler is Professor of Management and Chair, Management Department, Moore School of Business, University of South Carolina. Wheeler is a former president of the Industrial Relations Research Association,...
The Future of the American Labor Movement by Hoyt N. Wheeler, ISBN 0521893542
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Highway to Hell: The Life & Times of AC/DC Legend Bon Scott by Clinton Walker, ISBN 1891241133
Since its initial publication in Australia, Highway to Hell has established itself as a classic of rock writing. It's the definitive account of AC/DC's rise to fame, when the ribald lyrics and charismatic stage presence of singer Bon Scott, along with the formidable guitar work of brothers Angus and Malcolm Young, defined a new and highly influential brand of rock'n'roll.
Drawing on many first-person interviews and featuring a gallery of rare photos, Clinton Walker traces AC/DC's career through the life of their original front man, from the Scottish roots he shared with the Youngs to small-time gigs to recording studios and international success -- right up to Bon Scott's shocking death in 1980, just as the band were attaining the worldwide recognition for which they had worked so tirelessly.
AC/DC's undiminished superstar status today -- and their lasting influence on such different genres as hard rock, grunge, and rap/metal -- ensure that Bon Scott's presence continues to be felt...
Highway to Hell: The Life & Times of AC/DC Legend Bon Scott by Clinton Walker, ISBN 1891241133
Infidelities: Stories of War and Lust
As Serb, Croat, and Bosnian Muslim armies clash in the cities and countryside of the former Yugoslavia, it's impossible to delineate the home front from the front lines. In "Ribs," a Croatian widow goes to desperate lengths to keep her son out of the army. A Buddhist soldier in the Bosnian Muslim military is falsely accused of being an enemy informer after his detachment ambushes itself in "Hail." A draft dodger is in the hospital for a transplant in "A Purple Heart," when a Croatian general steals the heart for himself. In "Spleen," a Bosnian é migré cannot find release from the haunting memories of her homeland.
The stories in Infidelities cover a broad sweep of time, from the first shots of World War I fired in Sarajevo to the plight of Balkan immigrants in contemporary America. Throughout, acts of compassion, dark humor, and even desire arise from a landscape devastated by tragedy.
Infidelities: Stories of War and Lust
Little Lamb by Inc Scholastic, ISBN 0439544297
Little Lamb loves to play hide-and-seek. While searching for the perfect hiding place, she discovers that there is a world beyond her "green, green field." She meets a cow, a pig, and a duck along the way, but soon Little Lamb is lost. Eventually, she meets a kind sheepdog who leads her safely back home and into her mother's loving arms. Beautifully illustrated by Piers Harper, LITTLE LAMB features glorious flocking on the cover and throughout the interior. Children will delight in caressing the soft - to - touch animals on every page.
Little Lamb by Inc Scholastic, ISBN 0439544297
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Global Marketing Management by Warren J. Keegan, ISBN 0130332712 wingback chair slipcovers Arm chair slip cover 
Global Marketing Management by Warren J. Keegan, ISBN 0130332712 Arm chair slip cover 
Global Marketing Management by Warren J. Keegan, ISBN 0130332712 Arm chair slip cover 